When Adobe released photoshop in 1990, it dreamed of a world where movie studios and photo editors could do in minutes what once took hours.

Now, the same company that gave the world Photoshop wants to do for the human voice what it did for the human image—give people the tools to warp it in anyway they see fit. At the Adobe Max Creativity Conference, the company premiered VoCo: an audio editing suite that will allow users to make people say whatever they want just by typing.As we’re getting the results much better, making it so people can’t distinguish between the fake and the real one.

Adobe developed the software to help podcasters and audio book editors. Typing out the new audio instead or re-recording would be a blessing in both professions. But Adobe knows this can be used to make people say things they didn’t say.