Beats two different shades of black.

Apple has also just launch a new special-edition red iPhone 7. The red aluminum iPhone 7 and 7 Plus will be launching globally.

It’s certainly not the first red-hued device from Apple. As the company has supported AIDS charity Product RED for the last 10 years.

The phones will be joined by a new iPad, as well as new silicone phone cases in azure, camellia and pebble. There will also be new leather cases in taupe, sapphire and berry shades, priced at $35. The special-edition iPhones will be available in stores and online this Friday, March 24th, starting at $749.