Bloomberg reports Apple is developing AI hardware to match Google, Qualcomm.
Apple’s focused on increasing the speed of every new mobile processor generation. Most recently pairing its quad core A10 Fusion chips with its iPhone 7 and 7 Plus models last September. But to keep its devices competitive Apple is building a secondary mobile processor dedicated to powering AI.
Apple is developing the chips to participate in two key areas of artificial intelligence: Augmented reality and self-driving cars.
Unfortunately, it’s unclear if the chip will come out this year. That puts Apple further behind Qualcomm’s latest Snapdragon mobile chips, which already have a dedicated AI module, and Google’s Tensor Processing Units available in its Cloud Platform to do AI heavy lifting.