Move over, U Ultra — this is the HTC 10’s true successor.

We didn’t have to wait too long before the Taiwanese phone maker took another stab at a flagship. Say hello to the $649/£649 HTC U11. A smartphone that blends high-end power with a striking aesthetic, a slew of pressure sensors and a truly awful name.

HTC’s new flagship comes with a 5.5-inch, 2K LCD covered by a curved slab of Gorilla Glass 5, not to mention a USB-C port, an octa-core Snapdragon 835 chipset, 4GB of RAM, and 64GB of storage.

In the US A global model will feature 6GB of RAM and 128GB of storage for markets. where top tier specs are synonymous with quality and clout.

There’s a 12-megapixel camera around the back with quick dual-pixel focusing and an f/1.7 aperture, while a 16-megapixel camera lives above the display.

The U11 will ship with Google’s Assistant onboard, and will get Alexa via software update shortly after launch. he U11 can listen for and respond to different wake words — that is, it should never confuse an “OK, Google” with a question for Alexa. The U11 will also come with HTC’s own Sense Assistant. It can have up to three virtual assistants working at the same time.

There’s more space inside the phone for a speaker chamber, which makes audio sound far louder and richer.

we have to wonder if HTC’s focus on thoughtful, clever features is starting to waver.