Three guesses as to which voice assistant it’s using.

Samsung is working on a smart speaker. It might announce it “soon.” That doesn’t necessarily mean a debut at next week’s IFA show, but it’s not some distant prospect.

it’s expected to revolve around the Bixby voice assistant. Bixby’s voice functionality is only available in English and Korean. That’s fine when Bixby is a non-essential feature on a phone, but it’s another story for a speaker, where it would be the star attraction.

Samsung may need to either wait or accept that many people won’t use the speaker to its full potential.